OMG We Are Out of Money

We have all been there.  The finance report is dire and so the leader is directed to send out "the letter".  This scarcity minded tactic results in a little bump in giving, but longer term leaves people wondering about the long-term health of the organization.  Larger potential donors are left wondering if the organization can handle larger gifts.  Donors who increased their giving recently feel like they are alone in doing so.  There is a better way.