Campaigns: Funding your Vision and Priorities
Please note--This program is being moved to Thursday, February 2 at Noon Eastern due to a funeral that the presenter needs to attend. Is your organization poised for a campaign? How can you use such an opportunity to advance your organization in multiple areas and accomplish various goals in the end? Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. The first aspect we’ll explore is how your campaign should resource your vision and priorities/plan. This may sound obvious, but all too often organizations move into a campaign without clear vision and priorities or don’t really align their fundraising goals with their vision and priorities - a missed opportunity to enliven your vision and resource your strategic priorities.
Campaigns: Sharing your Story
Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. In this session we’ll explore how your campaign is a powerful opportunity for sharing and enlivening the story of the organization or ministry. We’ll identify opportunities and approaches to telling and sharing your story through a campaign.
Campaigns: Strengthening your Ongoing Fundraising
Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. In this session we’ll explore how to use your campaign as an opportunity to strengthen your overall fundraising program. In addition to helping you fund key priorities during the campaign, your campaign should strengthen your ongoing fundraising - regular generosity and annual giving, as well special appeals.
Campaigns: Building your Brand
Campaigns can be powerful opportunities in the life of your organization or ministry when organized well. They require time, energy, and thoughtful planning, but can propel your organization in several ways. In this session we’ll identify opportunities to leverage your campaign to build your brand and brand engagement.