Upgrading Donors

Every organization’s fundraising donor base has a threshold of giving. Commons threshold are $100 and $1,000, but those certainly aren’t the only ones. Whether you set a level yourself as part of a first-time donor marketing strategy or because donors naturally gravitate toward a certain level, there’s no doubt thresholds exist (and, once you start looking, there is likely more than one threshold level in your donor base). During this roundtable, we’ll talk through reasons why donors find thresholds so comfortable and outline ways to encourage givers to reach beyond those levels to grow their giving. From messaging strategies to timely appeals, upgrading donors to new giving levels deepens their engagement, strengthens their retention, and increases your organization’s financial support. This session is the third in a four-week series on Annual Funds.