Donor Stewardship: Major Donors
Hooray! You received a gift. Now what?
You did it! You invited someone to give a gift. They responded.
Now what do you do? This is where Donor Stewardship comes in.
Donor Stewardship is how you tend to relationships with donors after they give. Their gift is just the beginning of a longer process. You thank them. You tell stories of the impact of their giving. You engage them in your mission. You hear their passions and interests.
All this leads to the invitation to the next gift.