Fundraising Data: Why Tracking Your Fundraising Effort Matters

Led by: GSB Partner Jennie Smith

Giving may be up. It may be down. Either way, do you know why? Was it something you did? Or didn't do? Is a certain appeal still worth sending? An event worth doing?

Evaluating your fundraising program is key to good stewardship of your financial  and human resources. Evaluating and tracking your fundraising efforts is an ongoing process that can help guide your strategies and better allocate resources in ways that will strengthen donor giving.

If you're organization is asking for money, you should also be tracking the data. This isn't only for robust fundraising teams. Following the data can have a big impact in small NPOs and churches, too.

Join us to learn how to reduce the guessing and hand-wringing from your fundraising efforts. See you in the Center!