Segmenting Donor Appeals

One size doesn’t fit all when it comes to donor engagement. Some donors are long-time partners; some are new. We all have donors with vast knowledge and experience about the organization’s work and supporters who only recently joined on. Donors are young, old, and in every season of life. Yet, often we treat them all the same – as though the reason they support us is also one-note. In this roundtable, we’ll talk about improving donor engagement through segmentation. We’ll include some of the most common segmenting strategies as well as how to determine your own segmentation for one-time projects or unique circumstances. This session is the second in a four-week series on Annual Funds.