Utilizing Challenge Gifts can stimulate giving and get you noticed. Many times these gifts are used to stimulate gifts among under-performing populations or to assure everyone that their gift and participation is important. Donors love to give them because it assures that they won't be the only one being generous.

Challenge and matching gifts will stimulate a response from additional donors and help move some donors to higher levels. They also assure larger donors that your organization is worthy of major investment.