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- 10 Steps of Fundraising
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Biblical perspectives of fundraising
When talking about fundraising in a church or faith-based organization, we often hear, "This is the church. We shouldn't talk about fundraising. We're about faith!" Churches and faith based organizations can greatly benefit from the foundational principles of non-profit fundraising without sacrificing a good theology. When they dismiss these principles out of hand, they do it to their detriment. Utilizing the work of Henri Nouwen, Jesus, and the Apostle Paul, this roundtable will provide Biblical and theological connections between faith communities and fundraising. This frees churches and faith-based organizations to grow in generosity without sacrificing their core beliefs.
Techniques of Asking: Social Media
Social media will not save your fundraising, but it can hurt it if it isn't done well. Simply throwing a donate button out there and asking for people to give will likely damage the relationship. Social media is also more than a single post. It is a curated effort to build relationships and emotional connections to your mission. In this roundtable, we will talk about the Dos and Don'ts of social media. We will talk about how to build trust and brand. We will talk about how to cultivate followers and turn them into donors.
Challenge and Matching Gifts
Challenge and matching gifts will stimulate a response from additional donors and help move some donors to higher levels. They also assure larger donors that your organization is worthy of major investment.
Volunteer Retention
Volunteers are crucial to our mission and ministry. Volunteers supplement our Human Resources and serve as our advocates in the community. Much like donors, we must make an effort to retain our volunteers. In this roundtable, we will discuss how volunteer recruitment sets the table for a successful volunteer relationship, as well as different methods to keep our volunteers engaged in our mission and ministry.
Fundraising Hacks: Leveraging Tech to bring Efficiency
Tech can bring efficiency and impact to your organizations development efforts...and it's not always as expensive as you think. Evan Moilan, CFRE will open the conversation sharing his 5 favorite tech hacks. Participants are invited to bring your favorite tech hack to share with the group.
Day of Giving
Events take a lot of energy. Often the return on the investment is low. With a single Day of Giving event, instead of spending tons of money on venues, entertainment, and food - you spend your energy on building relationships with donors. You connect with them on a personal level and use the day to tell your story and ask for them to respond generously. Day of Giving events are an excellent way to foster recurring gifts. They don't "just happen" though. They take thought, intentionality, and volunteer coordination. In this roundtable we will break down the questions you need to ask yourself to determine if a Day of Giving will work for you and if so, what are the basic starting points for making it a reality.
Building your annual gratitude plan
It is important to show gratitude to your donors. Do you have a system? Do you track how you say thanks? This session shows how to improve your gratitude plan.
Gentreo Estate Planning
GSB's strategic partner, Gentreo, provides online services for your donors to complete their will and other estate documents. This service encourages legacy giving and provides you the ability to be seen as a partner to your donors.
Talking to Major Donors
How you engage and visit with a donor makes a difference. Remember to let them talk because they will remember more of what they say than you say. Leading them to self-inspire is one of the best ways to grow a major donor.